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  1. 315 downloads

    No. ECI/PN/91/2019 Dated: 26th September, 2019 Press Note “Voluntary Code of Ethics” by Social Media Platforms to be observed in the General Election to the Haryana & Maharashtra Legislative Assemblies and all future elections. Internet & Mobile Association of India (IAMAI) on behalf of its members has agreed to observe the “Voluntary Code of Ethics” during all elections including the ongoing general elections to the Haryana & Maharashtra legislative assemblies and various bye elections being held simultaneously. IAMAI and social media platforms Facebook, Whatsapp, Twitter, Google, Sharechat and TikTok had presented and observed this “Voluntary Code of Ethics” during the General Election to 17th Lok Sabha 2019. IAMAI has assured the Commission that the platforms will cooperate in ensuring the conduct of free and fair elections. As a result of Commission’s vigorous persuasion, all the major social media platforms and IAMAI came together and mutually devised this “Voluntary Code of Ethics” for the General Elections 2019. This came into immediate effect from the day it was presented to the Commission on 20th March, 2019. During the election period, social media platforms took action on 909 violative cases, reported by the ECI. The highlighted features of “Voluntary Code of Ethics” are as follows: (i) Social Media platforms will voluntarily undertake information, education and communication campaigns to build awareness including electoral laws and other related instructions. (ii) Social Media platforms have created a high priority dedicated grievance redressal channel for taking expeditions action on the cases reported by the ECI. (iii) Social Media Platforms and ECI have developed a notification mechanism by this ECI can notify the relevant platforms of potential violations of Section 126 of the R.P. Act, 1951 and other electoral laws. (iv) Platforms will ensure that all political advertisements on their platforms are pre-certified from the Media Certification and Monitoring Committees as per the directions of Hon’ble Supreme Court. (v) Participating platforms are committed to facilitate transparency in paid political advertisements, including utilising their pre-existing labels/disclosure technology for such advertisements. The text of the Code alongwith the assurance received from the IAMAI is linked below.
  2. 2,550 downloads

    Social Media Platforms present " Voluntary Code of Ethics for the 2019 General Election" to Election Commission of India
  3. 3,034 downloads

    Voluntary Code of Ethics by the Social Media platforms for the General Election 2019.
  4. 360 downloads

    No. ECI/PN/31/2019 Dated: 19th March, 2019 PRESS NOTE Sub : ECI convenes meeting with Social Media Platforms; IAMAI and Social Media Intermediaries Willingly Agree to come up with a Code of Ethics for the Industry Laying Down Operational Details Election Commission of India today had in-depth interactive session with representatives of various Social Media Platforms and Internet and Mobile Association of India (IAMAI) on the usage of Social Media ahead of the Lok Sabha Elections 2019. In his opening remarks, Chief Election Commissioner Shri Sunil Arora cited Model Code of Conduct as a unique and historic document which is followed by all political parties /entities from the date of declaration of schedule of elections till the election process is concluded. This Code is the outcome of consensus evolved amongst the different Political Parties and ECI. Infact, more often than not, this Code has obviated the need for application of more stringent provisions of law, he said. Shri Arora exhorted the Social Media Organizations, who are formidable force-multipliers, to come up with a similar Code for the ongoing election process in the immediate context and a lasting document in the long run. Election Commissioner Shri Ashok Lavasa pointed out that today's has been a momentous meeting for evolution of ‘behaviour’ of Social Media platforms on Social Media. He said that voluntary restraint is a hallmark of civilized society and works as effectively as any regulation. He suggested that a clear clause on users' voluntarily agreeing not to misuse social media platforms for election or political purposes should be considered by the management. Election Commissioner Shri Sushil Chandra reminded the representatives that Election Commission of India is committed to ethical, free & fair elections. He reiterated that role of social media in helping spread information as well as curbing misinformation cannot be underestimated. He added that deterrents like some punitive action against users misusing the platform should be considered pro-actively. Shri Chandra said that a participative approach from the social media platforms would greatly help ECI meet its objectives. The meeting was centered on discussing issues like appointment of dedicated grievance channel for expeditious action by the organizations, pre- certification and transparency in expenditure of political advertisements. The meeting also focused on evolving a notification mechanism by social media platforms for acting upon the violations of Section 126 of R.P. Act, 1951 and preventing misuse of these platforms. Today's meeting was attended by the industry head Internet and Mobile Association of India (IAMAI) and representatives from social media organizations such as Facebook, Whatsapp, Twitter, Google, ShareChat, TikTok and BigoTV. IAMAI and Social Media intermediaries willingly agreed to come up with a ‘Code of Ethics’ for the Industry laying down operational details by tomorrow evening.
  5. 50 downloads

    Social Media Consultation on 17th - 18th December, 2015. Bilingual
  6. 116 downloads

    Instructions of the Commission with respect to use of Social Media in Election Campaigning

ECI Main Website

ECI Main websiteThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok Sabha, Rajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act. 

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