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National Media Award 2021


About This File

No. 491/Media Award/2021/Communication 
Dated: 21st October, 2021





          Election Commission of India invites entries from Media Houses for the National Media Award for best campaign on Voters’ Education and Awareness during the year 2021. There shall be four Awards, one each for Print media, Television (Electronic), Radio (Electronic) and Online (Internet)/Social media. 

2.       The awards are to recognize the outstanding contributions by Media Houses to promote electoral participation by creating awareness about accessible elections, educating people about the electoral process and raising awareness among the general public about the relevance and importance of voting and registration. 

3.       The award(s) will be in the form of a citation and plaque and will be presented on the National Voters’ Day (25th January 2022).


The Jury will base their assessment on the following criteria: 

  • Quality of Voter awareness campaign
  • Extent of coverage / quantity
  • Evidence of impact on the public
  • Coverage on awareness about Accessible Elections.
  • Any other relevant factor(s)



Entries must have been published or broadcast/telecast during the relevant period. 

Print entries must include:

  1. Summary of the work carried out during the relevant period which should include
    • number of news items/articles
    • total print area in sqcms 
  2. A PDF soft copy OR a link to a relevant web address OR a full size photocopy/print copy of the newspaper/articles; 
  3. Detail of any other activity like direct public engagement etc. 
  4. Any other information

Broadcast Television (Electronic) and Radio (Electronic) entries must include: 

  1. A brief on the campaign/work carried out during the relevant period which should include 
    • Material (in a CD or DVD or Pen drive) with duration and frequency of broadcast/telecast and total time of such broadcast of each spot during the period 
    • Sum of the total broadcast time for all spots/news 
    • News features or programmes on Voter awareness in a CD or DVD or Pen drive or other digital media, along with duration, telecast/broadcast date and time and frequency 
  2. Any other activity like direct public engagement etc. 
  3. Any other information 

Online (Internet)/Social media entries must include: 

  1. Summary of the work carried out during the relevant period which should include number of posts/ blogs/ campaigns/ tweets/ articles etc.         
  2. A PDF soft copy of concerned articles OR a link to a relevant web address; 
  3. Detail of any other activity like direct public engagement etc. 
  4. Impact of online activity (details) 
  5. Any other information 


  1. Entries submitted in a language other than English/Hindi will require an accompanying English translation, failing which subject to rejection.
  2. Entrants submitting broadcast material should be aware that Jury may use only the first ten minutes of features/programme.
  3. The Commission’s decision will be final and no correspondence will be entered into. The Commission reserves all the rights in this regard.
  4. Entries should carry the name, address, telephone and fax numbers and email of the Media House.
  5. Due date: Entries must reach before 30th November, 2021 at the following address: 

          Shri Pawan Diwan, Under Secretary (Communication)
          Election Commission of India, Nirvachan Sadan,
          Ashoka Road, New Delhi 110001.
          Ph. No.: 011-23052133


ECI Main Website

ECI Main websiteThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok Sabha, Rajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act. 

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